Samsung company history in india
Samsung company background.
Samsung India: The bigger picture
Let’s talk about smartphones first, the biggest contributor to the company’s revenue.
Samsung company history in india
Of Samsung India’s overall revenue of ₹55,512 crore in 2016-17—the latest available—the mobile business accounted for ₹34,300 crore. The company has a range of smartphones from ₹4,000 all the way to over ₹80,000, something that is not common practice among smartphone makers.
While its Galaxy S and Note series are at the higher end, the A and the J series are for the low- to mid-level consumer. The strategy to introduce low-priced phones was also a reaction to competition from players such as Chinese brands Xiaomi, Huawei, Oppo, and Vivo taking over the segment.
According to IDC India’s quarterly mobile phone tracker, the smartphone market reached an all-time high of 42.6 million shipments in the third quarter of the year, registering 9.1% year-on-year growth.
Xiaomi maintained its lead for the fifth consecutive quarter, growing 27% in Q3. The company’s Redmi 5A